Money savers, Shopping, Style

New Target Style: A New Day

I think it is time for me to come out and admit that I am a Target-aholic.  The husband has more than once only half-jokingly suggested that we purchase Target stock so that we would at least get a return on all the money we spend at the nationwide retail giant.  But with four children, four Target stores in a five-mile radius from where we live, and Target’s coupons and sales, it is no wonder one can find us at a Target at least once a week. And come August 27, there will be more to feed this Target addiction.

This August, Target will be launching three new brands. I will focus on A New Day, Target’s new line of women’s clothing.  I tried on a few outfits this past weekend, and may I say that I am in love? Clearly you’re not getting haute couture, but I found stylish, decently-made items at very affordable prices. I did not find the line to be a huge departure from the current Merona/Mossimo look and pricing, however A New Day seemed to offer more mix-and-match wear-to-work and casual items with some updated detailing.  Most pieces I would consider classic styles with a twist.

This dress is a simple navy blue sheath dress. It features a key-hole button back, elastic waist (covered by the belt, not included), in a print called Xavier Navy.  The construction is good, and cost only 24.99. For Solar Eclipse 2017 day, I wore it with a Banana Republic belt, wedge sandals by Splendid, Kate Spade gumdrop earrings, and my usual Michael Kors watch.

green top
Green floral top. Sami is in her Cat and Jack, Target’s kids line.

This emerald floral top was a perfect base for Sunday’s outfit.  The top was only 17.99 and features a pleated bodice and lace trim at the neck. My shoes (not shown) are Target’s Merona sueded wedge, skirt by Loft. Accessories include Monica Vinader’s ‘Siren’ earrings in green onyx and a sterling Tiffany bangle.

IMG_2290[1] As soon as the weather cools down enough in So Cal, I plan to make outfits like this my autumn uniform.  The top is a basic 3/4-sleeve top in ebony, with chest pockets.  The material is a soft rayon with 5% spandex for stretch. This is perfect for layering. Shown here with Gap perfect boot cut jeans, Aquatalia Verona boots, and Soru double-sided Baroque pearl earrings.

I was formerly of the camp disappointed in the ending of the Merona and Mossimo brands, especially since there have been good selection the last couple years, but I am excited about the changes coming to Target’s clothing lineup. See you at Target!


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